Scratch and Sniff Book on Kickstarter
by Bryan Ballinger
Animal Gas, the cover!
Bryan Ballinger got it in his head that he wanted to self publish a scratch and sniff book. Armed with a vision, this professional illustrator researched scratch and sniff and found the company he wanted to work with. But publishing a book isn't cheap, and publishing a smelly one even less so!
So Bryan turned to Kickstarter, where he's in the early stages of a month-long campaign that seeks to raise $20,000.
I suggest you open his scratch and sniff book Kickstarter page in a separate window so you can follow along as he tells you how he's doing it.
I’ve been a children’s book illustrator and author for over 20 years, and I’ve done work for Disney, Microsoft, Harper Collins, Scholastic, Macmillan, Nintendo, American Greetings and a bunch of other companies. (You can see my work at Bryan Ballinger dot com.) But this is the first book that I’m self-publishing.
Animal Gas is a scratch and sniff picture book that I am trying to fund through Kickstarter.
I love scratch and sniff books, and this book is designed to take full advantage of the "technology"! There are both good and not so good smells in it. It’s also a book that’s designed to appeal to reluctant readers with its wacky characters, fun rhymes and silly smells.
I tried to develop a wide variety of different rewards for the Animal Gas Kickstarter. At the lower end of donations, I’ve got downloadable electronic versions, including a simple PDF and a more interactive i-book version with sound effects and narration.
I’ve also got a reward level where you get a hardcover printed scratch and sniff copy of the book.
At the higher levels donors can also get
- original pages from my sketchbook
- the opportunity to be the voice of one of the characters in the Animal Gas i-book.
I’m doing a lot of different things to help keep the Kickstarter campaign fresh...
I’ve got a bunch of my professional illustrator friends who are contributing original "gassy beastie" illustrations just for the campaign.
(I’m posting a new one every day; they’re really funny and awesome.)
I’m planning on announcing a bonus reward: a printed sketchbook of all their drawings too.
I’ve also got some musician friends who have done some original Animal Gas
songs for the Kickstarter. They are hilarious and span very different genres.
I’ve also worked with some friends on some little 15 second short films that I’m posting throughout the campaign. You can see the first one here:
I put a lot of time into my Kickstarter video.
I actually made it three different times and got feedback from some trusted friends after each iteration. I worked with a motion graphics colleague for the opening animation to the video.
I tried to show that I’ve got the experience and background to make the book effectively. I included some preview illustrations and played up the fact that it’s going to be a scratch and sniff book, which is what really sets it apart.
I also included the fact that I previewed the book to large groups of elementary school students and their teachers and got a fantastic response.
In addition to the Kickstarter page itself, I’ve created a facebook page for the book
and on Google+. I registered the domain name so I could have that as something I could put on all the images I use for the campaign.
It points right back to the Kickstarter.
The Kickstarter for Animal Gas
started off pretty well, and I’m hoping all these extra things I’ve done will help to keep it going enough to get it fully funded. We’ll see!
written July 15, 2013, with 23 days to go!Animal Gas on Kickstarter