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Making money on your first book

by Lp Camozzi
(Montreal, Quebec, Canada)

Profiting from pasta

Profiting from pasta

This kids' musician made money publishing his first book.

I wrote my first book - "Pasta Pazoo: More Better Spaghetti" - in 1995 and made a few feeble attempts at getting it published through traditional channels. Then the real world called, and I shelved the manuscript until my middle daughter was about to graduate with a Fine Arts degree.


So I fine tuned the words with the help of a professional editor, and Marielle went to work on the pictures.

How are you going to make money on your book? Well, you're going to have to watch costs.

Meanwhile I was getting quotes for professional graphic design, image scanning and printing - easy for me with my background in advertising. I got a fair deal from my graphic designer friend, but printing was going to be an obstacle. The best I could find was about $6.00 Canadian a unit for a soft cover 16 page book.

I had also checked out a couple of the self publishing print-on-demand houses but recognized that they were simply taking advantage of budding writer egos. They weren't cheap on a per unit basis.

I was almost prepared to proceed with a short run, money losing investment to promote myself. But in the interim, I decided to do a little online research about offshore printing sources.

Bottom line is that I found a printer in India who could print and ship hard cover books to Canada for around $US1.00 per unit. The Chinese printers I found were about double that number.

Once the graphic designer had finished the scans and final layout, all we had to do was FTP a graphics file to the printer's website along with a 50% deposit. I had a completed proof couriered to me within two weeks.

Even with shipping by slow boat, I had my books in a couple months. The book was released in the summer of 2005.

The downside? Despite a superior customer service orientation, the across the board printing consistency was not as good as you'd see in Canada, or even China for that matter. But I had those copies to give away as review copies/gifts/etc.

Key things I've learned about profitable self-publishing include:

a) use a professional editor and graphic designer as outside resources
b) don't describe your book as self published
c) don't use a white background colour on your cover
d) make sure you comply with all ISBN registration and importing regulations for printed material (there is no duty by the way)
e) insist and/or pay for quality control at the printer - or get a make good
f) give away one book for every five you sell - you can afford it
g) don't waste time with big book chains, because it's a consignment business.

Getting into the black

I have broken even on all my costs with sales of less than 500 units. I marketed on my website, at gift bazaars, in personal selling situations, through readings, and in the occasional independent bookstore.

The book has actually received some very positive book reviews. (It was recently compared to Dennis Lee's Alligator Pie). It was even turned into a 30 minute community cable storytime show in the USA.

So two years later, I'm really now just beginning to market to North America - with 1500 books left that represent pure profit.

A profitable future

Would I do it again? Absolutely, but I will invest more in the quality of illustration scans and printing next time. My second book is written and is currently being illustrated by my daughter. Hopefully it will be published in 2008 - with partial proceeds from my first book.

(In fact, Lp has now written about how his 2nd book made money.)

I would encourage any children's book writer to self publish if you actually want to make money on your book. You'll save yourself the three year waiting list and aggravation of dealing with an overworked children's book publisher.

Good luck!

P.S. and if you need a good illustrator, I know one.

Visit Lp's site, where you can buy Pasta Pazoo and even sample some of his kids' music.

Comments for Making money on your first book

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Dec 04, 2013
Lp Update
by: Lp Camozzi

Thanks Steve for repeating this post. Glad it has been helpful to your readers.

A couple updates for you.

I have more than broken even on my 2nd book thanks to my US tour last year. I enjoyed our visit. Trying to find the time now to market the rest of my inventory.

The big news for me and another advantage of self publishing is that I used my first two self-published books to help merchandise my third book to publishers.

It will be coming out next April through a sizeable internationally connected children's publisher. It represents a new writing style for me. Tentative plans are to e-publish new material in this style once the new book is well launched and my name is out there. Fourth book already written.

An interesting note here is that this large publisher will still only print about the same # of copies I did initially to gauge the market. If it takes off then they crank up the presses. And I actually make money on my 5% royalty. Not much compared to my 285% markup on individual self-published book sales. But publisher volume and networks matter.

Maybe then I can achieve my retirement goal of writing kids books and music full time. And getting a little more tennis and skiing in.

Cheers,

Lp

Feb 29, 2008
You made money self-publishing!
by: Anonymous

Thanks sooooo much for sharing with us. I truly enjoyed reading your advice. Much success to you!

Eve Hall

Jan 02, 2008
Business-minded bookselling
by: Animal Gambill

You summed up some terrific points regarding the self-publishing process! Your busines-savvy advice is an asset to this website and all the authors who will visit it. Great comprehensive feedback! Good luck with all your endeavors!!

Dec 28, 2007
Always impressed by targeted marketing
by: Steve B.

Lp, one thing that impressed me about your business is that you target boys with your music. One usually sees boys targeted with sports and action. I'm fascinated that you're able to do it with music.

I'm also wondering why you don't offer your book on Amazon! Or do you include them when you suggest not wasting time with the big book chains?

There is a LOT of wisdom borne of experience here. Thanks for sharing!

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