Going from big print run to POD

by Ronda Sarner Anderson
(Minnesota)

Giraffes Don't Take Baths

Giraffes Don't Take Baths

For first book, author does huge print run; on second, she goes POD.

I published my first book, "Weezer the Sneezer Finds a Home," with a printer in Minnesota. I still have boxes of books in my den, and I continue to sell them on Amazon, my website and in person.

My second book, "Giraffes Don't Take Baths," is published POD with CreateSpace.

The financial risk this second time around is lower, and the quality seems to be good so far. I was really worried the lead time would be long, but they have been very quick when I place my order.

POD requires a great illustrator and a good graphic designer if you aren't technical when it comes to formating the files. It's not hard, but it takes time to list your book with all of the e-book and printed formats out there.

I had my first book professionally critiqued by Steve B. at this site. He gave me some great advice that I rolled into this second book. I highly recommend him.

Visit Ronda at Weezer the Sneezer.



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Dec 07, 2011
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find your niche
by: Steve B. (webmaster)

Great info, Ronda! Thanks!

Dec 07, 2011
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How I market my books
by: Ronda

The best advice I can give on selling books is to find your niche and focus on it. Don't dabble too broadly with your marketing money and time. You and your book can't be everything to everyone.

"Weezer the Sneezer" is about pet adoption. We have a very active local shelter and I participate in their annual pet walk charity event every year.

I'm using my new facebook page, "Whisker Sisters Children's Books," to promote my book signing events. I'm also giving away a free book on facebook every "Freebie Friday," and I ask the winners to write a review on Amazon.

That's a slow process, but I keep plugging away at it.

I should update my blog on my website more often with my keywords for search engine optimization, but I find facebook to be more user-friendly than my website, because I'm engaging with my readers.

The 3 local newspapers have been very supportive, and I send them press releases 3 weeks (then 2 weeks, then a reminder release 1 week) before each book signing event.

As you can see, I don't spend a lot of money on promotion. It takes time and effort and focus.

"Giraffes" is a learning pre-school book and I will target local daycare centers and elementary schools in the area first.

One thing I have found that doesn't work is a book reading at public libraries. I've asked other authors of adult and children's books, and they have found the same poor sales results at libraries.

Dec 07, 2011
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Too many to sell!
by: Steve B. (webmaster)

Ronda, thanks for the plug :-) but tell us more! How are you moving all those books? What works and what doesn't? We want to learn!

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